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i tell stories for a living.


whether you’re here for the work or the world behind it - you’re in the right place to learn a little about life

marketing engineer | sommelier | videographer | poet

2025 SHOWREEL

where the instinct to tell a story meets the obsession to understand a product

Sunlight filtering through dense forest between two trees

before I knew the word for it, I was already chasing it - the feeling a film gives you at the end of the first scene, the sentence in a book that makes you put it down and just sit with it, the campaign that stops you mid-scroll because something in it was true.

that pull hasn’t really changed, there’s just a career around it now. :)

Close-up of a frothy cocktail in a glass, garnished with small marshmallows and a coffee bean, with tweezers placing an additional coffee bean on top.
A wine bottle and two glasses on a table with an ocean view in the background, near a sliding glass door.

my father's standing advice:

'you must try everything.'

i took him seriously. thirty countries later, i'm still taking him seriously - not as a travel statistic, but as a way of working. every place i've been has left something in how i see, how i frame, how i make.

A cocktail being double strained into a coupe glass, using a Hawthorne strainer and a fine mesh strainer, with liquid droplets captured mid-air.

at the end of it all, what i'm really after is pretty simple: making things that matter to someone.

whether that's a campaign that moves a needle, a film that makes someone cry at a wedding, or - i’m not kidding - a text to my mother asking what time i was born. if the words do something for someone, i've done my job.

have a look around. hopefully something here lands.

— alexander