what story are you telling?


not the loudest one. not the trendiest.
the one that feels honest. human. true.

whether personal or professional — let's find the story worth telling.

marketing engineer, sommelier, award-winning videographer, published author & poet.

2025 SHOWREEL

where natural storytelling meets deep product understanding

Sunlight filtering through dense forest between two trees
Person in a hoodie and cap leaning against a fence at sunset.

since childhood - i have been enthused by what content can do. prior to knowing just how important it was (or even what it was in some cases), i knew that emotions & feeling were at the core of the things i enjoyed. through my personal and professional life i’ve done my best to carry that notion with me,

to see how much it means to others means the world to me.

Man using a camera stabilizer with a DSLR camera indoors.
Close-up of a frothy cocktail in a glass, garnished with small marshmallows and a coffee bean, with tweezers placing an additional coffee bean on top.
A wine bottle and two glasses on a table with an ocean view in the background, near a sliding glass door.

my father often reminded me as i got older that 'you must try everything'. in that spirit, i've seen 30 countries, hoping to bring back something of what other cultures carry — and weave it into everything i make.

in that spirit, i’ve seen 30 countries in the hopes that i can bring back some of the learnings that other cultures bring to the forefront of their lives - and insert it into the work i do every day.

Black and white photo of a person walking on a crosswalk in a city street with tall buildings and bright sunlight.
A cocktail being double strained into a coupe glass, using a Hawthorne strainer and a fine mesh strainer, with liquid droplets captured mid-air.
View through a narrow window of a coastal landscape with ocean waves and distant shoreline under a blue sky.

as an individual, i yearn for the space to create things that become, remind or highlight memories.

whether it be writing ad copy, or a caption to my latest photo or a text to my mother asking what time i was born — if i can use my passion for words to bring joy to the surface, i'll find my own joy in that as well.

explore the rest — hopefully something here surfaces one of yours.

thanks for stopping by.

- alexander

Mountain landscape with grassy hills and a steep peak under cloudy skies.