Botrista

head of content | san francisco, ca

pictured: the BotristaPro product in restaurant setting + our drink lineup

botrista was where a majority of my growth and development came from. if you google the name, anything you find is from my work. i am happy to report that their digital footprint was a direct result of my team.

from being their first content hire to running a large portion of the b2b efforts with a small team - it was a company that truly invested in my skills and let me run with the creativity needed to drive results. i reported into the chief sales officer inside the office of the CEO - constantly being given new opportunities to put botrista on the map.

the following projects were under my supervision and all moved the needle of our business:

  • SEO

  • social media

  • press and media relations

  • podcasts and media interviews

  • b2b digital advertising

  • all photo and video content

  • all copywriting and customer messaging

  • website design and implementation

notable things:

  • drove over 250,000 organic impressions per month

  • successfully helped co-launch a full B2C ‘ghost’ brand (SipStudio)

  • successfully brought in some of the largest leads in 2024

  • built full-scale content flywheels for all 5 key business verticals that resulted in replicable, rapid-fire content being available to grow each channel effectively

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