E&J Gallo
territory sales representative | santa cruz, ca
pictured: younger brother finding a vodka display in one of my stores
worked in a 30-account territory doing roughly $1M ARR. Utilized pre-existing relationships with buyers to grow the territory and sell monthly programmed wine and spirits.
days began at 5am, visiting store after store putting in my best efforts not to sell, but to build a relationship. this territory had a history of stubborn buyers due to previous teams pushing an agenda.
the moment we switched to a relationship-building basis, buyers began to trust us and our product vision.
notable things:
territory growth 15% YoY
winner of 11 sales incentives