often times the words ‘fast-paced’ and ‘wine’ don’t intertwine. so, my shock was justified when i stumbled upon underground cellar. after 2 years of waiting for a role that suited me, i came in as their strategic marketing go-to. this role challenged me in ways i did not know were possible. combining a true love of wine with the moving parts of a tech startup definitely came with a learning curve.
my role involved finding new ways to acquire customers, and how to retain and grow our existing ones. this involved events, partnerships, direct sales, referral programs, product sponsorships, influencer programs, affiliate and ambassador programs, campaign management and all social media content development.
wearing 35 thousand hats came at a price, as i was only able to move the needle slightly in each channel explored. when the company announced an 80% reduction in work force - my team was shut down.
what could have been!
